Cookie Policy

Effective Date: May 14, 2026  |  Last Updated: May 14, 2026

1. Who We Are

Via 313 operates a food and restaurant business in the United States. You can reach us using the following contact details:

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make their websites work efficiently, to enhance user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Via 313) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality provided by third parties to be present on or through the website, such as advertising, interactive content, and analytics.

Cookies may be either "persistent" cookies or "session" cookies. Persistent cookies remain on your device after you close your browser until they expire or are deleted. Session cookies are temporary and are deleted from your device when you close your browser.

3. How Cookies Work

When you visit bbq-via313.rest, our web server sends a cookie to your browser, which stores it in a small file on your device. Each time you return to our website, your browser sends this cookie back to the server. This allows the website to recognize your device and remember your preferences, login status, and other information from your previous visits.

Cookies can store a variety of information, including:

  • Your preferred language and region settings
  • Items in your shopping cart or order history
  • Your login status and account information
  • Pages you have visited and links you have clicked
  • Your device type, browser type, and IP address
  • How long you spent on specific pages

In addition to cookies, we may also use similar tracking technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and fingerprinting technologies to collect information about how you use our website.

4. Types of Cookies We Use

We use the following categories of cookies on our website:

4.1 Strictly Necessary (Essential) Cookies

Essential cookies help us:

  • Maintain your session as you navigate between pages
  • Remember items you add to your online order or reservation
  • Enable security features to protect against fraud and unauthorized access
  • Load the website correctly and ensure pages display as intended

4.2 Analytics and Performance Cookies

Analytics cookies help us:

  • Understand how many people visit our website and which pages are most popular
  • Identify where our website visitors come from (search engines, social media, direct links, etc.)
  • Measure how effective our marketing campaigns are
  • Detect and fix technical errors and slow-loading pages
  • Improve the overall structure and content of our website

4.3 Functional Cookies

Functional cookies help us:

  • Remember your language and region preferences
  • Store your preferences for future visits (e.g., your favorite menu items)
  • Enable embedded content such as maps, videos, and social media feeds
  • Provide live chat and customer support tools

4.4 Advertising and Targeting Cookies

Advertising cookies help us:

  • Show you personalized advertisements on other websites after you have visited ours
  • Track conversions from our advertising campaigns (e.g., whether you placed an order after clicking an ad)
  • Measure the return on investment (ROI) of our advertising spend
  • Build audience profiles for remarketing purposes

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on bbq-via313.rest, including their purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users within a single day. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting data collection on high-traffic sites. Helps manage the volume of requests to Google Analytics servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions and links ad clicks to user actions. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks conversions from Facebook ads. Advertising 3 months
fr Facebook (Meta) Used by Facebook to show relevant advertisements and to track ad campaign performance. Contains a unique browser and user ID combination. Advertising 3 months
PHPSESSID Via 313 (First-Party) Preserves user session state across page requests. Essential for maintaining your session on our website during a single visit. Essential Session
cookieconsent_status Via 313 (First-Party) Stores the user's cookie consent preference so that the consent banner is not shown repeatedly on subsequent visits. Essential 1 year
cart_session Via 313 (First-Party) Remembers items added to your online order cart so they are not lost when you navigate between pages or temporarily leave the site. Functional Session
user_preferences Via 313 (First-Party) Stores your website preferences such as language selection, region, and display settings to provide a personalized experience on future visits. Functional 6 months
_uetsid Microsoft (Bing Ads) Used by Microsoft Advertising (Bing) to engage with a user who has previously visited our website. Enables retargeting on the Microsoft Advertising network. Advertising 1 day
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads to measure campaign effectiveness. Advertising 1 year

Please note: The specific cookies in use on our website may change over time as we update our services and technology partners. We will update this table accordingly.

6. Third-Party Cookies and Services

We use several third-party services on our website that may place their own cookies on your device. These third parties have their own independent privacy and cookie policies. We do not have control over the cookies placed by these third parties. The main third-party services we use include:

6.1 Google Analytics

We use Google Analytics to analyze how visitors use our website. Google Analytics generates statistical and other information about website usage by means of cookies. The information generated is used to create reports about the use of the website. Google's privacy policy is available at: https://policies.google.com/privacy.

6.2 Google Ads (Google Advertising)

We use Google Ads to run advertising campaigns and to track conversions. Google may use cookies to serve ads based on your prior visits to our website. You can opt out of Google's use of cookies by visiting Google Ads Settings.

6.3 Facebook (Meta) Pixel

We use the Facebook Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads on the Facebook network. You can learn more about Facebook's data practices at: https://www.facebook.com/privacy/explanation.

6.4 Microsoft Advertising (Bing)

We may use Microsoft Advertising to run campaigns on the Bing search network. Microsoft's privacy policy is available at: https://privacy.microsoft.com.

7. Your Cookie Choices and How to Manage Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Here are links to cookie management instructions for the most popular browsers:

Please be aware that if you use different devices (e.g., your computer, smartphone, or tablet) or different browsers, you will need to ensure that each browser and device is adjusted to suit your cookie preferences.

7.2 Opt-Out Tools Provided by Third Parties

You can opt out of interest-based advertising and tracking by specific third-party providers using the following tools:

7.3 Mobile Device Settings

On mobile devices, you can typically manage advertising tracking preferences through your device's operating system settings:

  • iOS (iPhone/iPad): Go to Settings > Privacy > Tracking and disable "Allow Apps to Request to Track"
  • Android: Go to Settings > Google > Ads and enable "Opt out of Ads Personalization"

8. Impact of Disabling Cookies

8.1 Disabling Essential Cookies

If you disable strictly necessary cookies, significant portions of our website may not function properly. You may experience the following issues:

  • Inability to complete online orders or reservations
  • Loss of items in your order cart when navigating between pages
  • Pages may not load correctly or may display errors
  • Security features may be compromised

We strongly recommend keeping essential cookies enabled for the best experience on our website.

8.2 Disabling Analytics Cookies

If you disable analytics cookies, we will not be able to track how visitors use our website. This means we will have limited ability to identify and fix issues, improve the website's performance, or understand which content is most useful to our visitors. Your experience using the website will not be directly impacted, but the quality of our website may decline over time as we have less data to guide improvements.

8.3 Disabling Functional Cookies

If you disable functional cookies, some features of our website may not work as intended. You may experience:

  • Loss of your saved preferences and settings (e.g., language, region)
  • Inability to use embedded maps or multimedia content
  • Reduced personalization of the website to your preferences
  • Some third-party integrations such as online reservation tools may not work

8.4 Disabling Advertising Cookies

If you disable advertising cookies, you will still see advertisements, but they will be generic rather than tailored to your interests. You may see the same ads repeatedly, and the ads you see may be less relevant to your interests. This will not negatively impact your ability to use our website itself.

9. Legal Basis and Applicable Law

Via 313 is based in the United States and complies with applicable United States federal and state laws governing privacy and online tracking, including:

  • The Federal Trade Commission Act (FTC Act): We adhere to the FTC's guidance on online privacy and tracking, ensuring our cookie practices are fair, transparent, and not deceptive.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding your personal information, including the right to opt out of the sale or sharing of your personal data collected through cookies. You can exercise your rights by contacting us at [email protected].
  • CAN-SPAM Act: To the extent our use of cookies relates to email marketing, we comply with the CAN-SPAM Act requirements.

For users located in other jurisdictions, we endeavor to comply with applicable local laws regarding the use of cookies and tracking technologies. If you have questions about your rights in a specific jurisdiction, please contact us.

10. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe we have inadvertently collected personal information from a child under 13 through our website, please contact us immediately at [email protected] and we will take steps to delete such information.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make material changes to this Cookie Policy, we may notify you through a prominent notice on our website, by email, or through other appropriate communication channels. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the details below:

Via 313 — Cookie Policy Inquiries

This Cookie Policy was last reviewed and updated on May 14, 2026. Via 313 is committed to protecting your privacy and being transparent about our use of cookies and tracking technologies.